Video is the new norm! Video is rapidly becoming the media of choice in digital learning.

Fosway Group, Europe’s leading independent HR industry analyst, just published their latest research on learning technology and their insights into corporate digital learning partners. We’d like to share some results with you to help you understand more about the trends in digital learning solutions.

1. Video is becoming the new norm

Video in learning is rapidly becoming the media of choice in digital learning. Whether it’s for performance support, learning nuggets, or user generated content, video is set to grow even further during 2019 and is going to become core to what people view as microlearning.  Potentially low cost and quick to develop, its only weakness is the ability for learners to search to a frame level, but this is already being addressed by some next gen solutions.  For some late corporate adopters of e-learning, video is a way of leap frogging the market, from being an e-laggard to becoming a digital leader.

2. “Value Add” is the most important measure of success for corporate learning

As organisations evolve at ever increasing speed, it’s the speed of learning, and its “value add” that is the most important measure of success for learning programmes. Whilst many still talk about adoption and engagement, savvy buyers will look at maximising business value and contribution. This drives the need for more effective measurement, and for better integration of learning data with real business performance data (sales, customer satisfaction, growth, profitability). Data driven approaches are on the rise, but sadly, this is still far from mainstream and technical barriers still appear to be high.

3. Microlearning builds more momentum in 2019

Whilst the adoption of bite-sized learning has been a trend for over 15 years, its latest incarnation under the label ‘microlearning’ is inevitably going to be a feature for 2019 – especially when combined with video. Whilst there are many positives to this approach, buyers also need to look at how they build real proficiency and capability in the workforce. That means building true learning experiences which include purposeful practice and learning cycles in the work place. Beware the trap of relying on another e-learning content type as the total answer. Learning is a process and a journey; content alone, is only one part of the answer.

4. Creativity from providers means building solutions beyond traditional e-learning course formats

Creativity and design are still critical for buyers. But great learning design has become more important than instructional design, as learning becomes more continuous and embedded in the flow of work. Buyers are now looking for a new breed of engaging learning experiences, but much of what is offered by the traditional e-learning market still lacks an edge. Despite all the hype, gamification has still to break through to the mainstream, and techniques for increasing learner engagement are less frequently used than one might assume. But being increasingly creative with traditional e-learning courses is not where the market is going. Rather, it is diversifying. Newer entrants/next gen providers are seeing increasing demand from buyers looking for new learning formats based on design thinking and focused needs.

Want to read more about digital learning trends?

Download the Fosway Digital Learning report here

Source: Publication by David Perring, FLPI, LinkedIn; 10 Key Trends in Digital Learning; what you need to know.