Video is the new normal! Video is quickly becoming the new standard as the most chosen medium in learning.
Fosway Group, Europe’s largest independent HR analyst, has just released their latest learning technology research report detailing insights for digital learning businesses. We are happy to share some of the results to give more insight into the trends in digital learning solutions.
1. Video is becoming the new standard
Video is rapidly becoming the most popular media for digital learning. Whether used for performance support, mini training or knowledge sharing, the use of video will grow even further in 2019 and will become the core of microlearning. For some organisations that entered e-learning late, video is a way to capture the market, from an “e-illiterate” to a digital leader.
2. “Value creation” is the key measure of success for corporate learning.
As organisations evolve faster and faster, the speed of learning and the “value added” of learning are the key measures of success for learning programmes. While many still talk about adoption and engagement, smart buyers will look at maximising business value. This drives the need for more effective measurement and for better integration of learning data with data on real business outcomes (sales, customer satisfaction, growth, profitability). Data-driven solutions are emerging, but unfortunately this is still far from mainstream and there are still quite a few technical barriers.
3. Microlearning gets more influence in 2019
While embracing bite-sized lessons has been a trend for more than 15 years, the latest embodiment of this ‘microlearning’ will inevitably become a feature for 2019, especially in combination with video. While there are many benefits to this approach, buyers should also look at how they build real skill and competence in the workforce. That means building real learning experiences that include targeted exercises and on-the-job learning cycles. Beware of the trap of seeing microlearning as another content variant of e-learning, as a total solution. Learning is a process and a journey; content alone is only part of the answer.
4. It takes creativity from suppliers to come up with solutions beyond traditional e-learning
Creativity and design are still crucial for buyers. But new learning concepts and formats have become more important than just educational design, as learning is increasingly moving towards ‘continuous learning’ and becoming embedded in workflow. Buyers are now looking for a new kind of engaging learning experience, but much of what the traditional e-learning market offers still lacks an attractive sharp challenging edge. Despite all the hype, gamification has yet to break through to the mainstream, and techniques to increase learner engagement are used less often than one might assume. But getting more creative with traditional e-learning courses is not where the market is headed. On the contrary, there is a real change! New entrants / next-gen vendors are seeing increasing demand from buyers looking for new learning formats based on design thinking and tailored to learning needs.
Want to know more about the trends in digital learning?
Source: Publication by David Perring, FLPI, LinkedIn; 10 key trends in digital learning; what you need to know.
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